A great swedish poet once wrote the line “I saw the sign and it opened up my eyes.” Going beyond the ideas of symbolism and metaphor, perhaps there is no greater communicator than a sign. Signs tell us solid human ideas in a staid way. A “Tavern” sign recovered from the Middle Ages will have […]
Graphic design is crucial for any business. Good design will lure customers or clientele on a primal and unconscious level. Likewise, bad design will repulse potential customers against your brand before they have a chance to experience your product or service. But where to start? Just because most people can recognize the visceral reactions evoked […]
Direct marketing is putting information right in the hands of your customers. It’s not about just placing product information in their hands, it’s about brand awareness. A great way to maximize your next direct marketing campaign is to use yard signs.